Article

China next on White's hit list; landmark deal with Sohu

Thomas Gerbasi, UFC - The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”
 

By Thomas Gerbasi

The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”

This statement came right after White proudly flexed for a reporter when asked his thoughts on the UFC being broadcast live into China for the first time this Saturday night.

“We like it,” he grinned before continuing. “We’re very happy. We just did this deal with Abu Dhabi (Flash Entertainment), and through that, we knew that these guys were going to be great strategic partners. China is on our hit list right now, especially now that we’ve got Sohu.”

UFC 109 will air live on China’s Sohu.com, which is the biggest website in the country, with over two billion registered worldwide users. Also the official web partner for the 2008 Beijing Olympics, and the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China, Sohu.com will bring the Octagon action to more people than ever before this weekend, opening up even more opportunities for the UFC’s international expansion, as well as in its target demographic.

“Basically, in China, the way that it works over there is that all the 18 to 34 males don’t watch (conventional) TV,” explained White. “They go to this website and that’s where they watch all their television.”

It’s the second major foray into China for the UFC, which debuted programming last summer to millions through Inner Mongolia Television (NMTV), a network available in 60 million households. But Saturday’s UFC 109 broadcast on Sohu.com will be the first ever live event aired there, and White can’t wait for the first bell to ring.

“We did a major deal with these guys, and we’re really pumped about it,” he said.

 

Sunday, July 12
12PM
AEST
Las Vegas, Nevada

Media

Recent
The UFC's fastest rising star - Irish sensation Conor McGregor - produced his own 6-part documentary that aired earlier this year in Ireland, chronicling his rise to super-stardom. It has finally arrived and is ready to watch on UFC FIGHT PASS.
29/06/2015
Mike Swick gives unprecedented full access to his entire fight camp for UFC 189 in this new VLOG series. Shot on location in Phuket Thailand, follow Mike as he prepares for the biggest fight of his life and the final attempt to regain his UFC career.
29/06/2015
Todd Duffee makes his long awaited return to the Octagon at UFC 181, while Anthony Hamilton looks to earn his second straight win. Catch Todd in his upcoming fight against Frank Mir in the main event at UFC Fight Night Mir vs. Duffee.
29/06/2015
The Brazilian phenom Jose Aldo takes on long-time foe Chad Mendes for a second time at UFC 179 in his home country. Aldo aims to defend his belt against Irish superstar Conor McGregor in the main event at UFC 189 in Las Vegas.
29/06/2015