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EA Sports UFC Launches Worldwide Today on Mobile and Tablet Devices

Early Launches in Select Countries Achieved Over Two Million Downloads with Gamers Playing an Average of 36 Minutes Every Day  
REDWOOD CITY, Calif. – April 21, 2015 – Take the fight to your fingertips. Today Electronic Arts (NASDAQ: EA) and the UFC® announced that EA SPORTS UFC will be available for free download on the App StoreSM and Google Play™. The development team at EA Canada worked in partnership with the EA SPORTS UFC console team, leveraging their codebase to deliver HD-quality visuals, intuitive touch controls and action-packed gameplay. With no limits to how much you can play, gamers are free to climb UFC’s virtual ranks, reaping in amazing in-game rewards, unlocking new opponents and knocking out the competition. The game launched two months ago in Canada, South Korea, Singapore and Russia, and has been downloaded over two million times with gamers playing for an average of 36 minutes every day.

Visit the EA SPORTS UFC blog for more details. Watch the new trailer for EA SPORTS UFC today.

“We are really excited about the early fan feedback and support we’ve received, and now even more people around the world can experience the best in class visuals and immersive gameplay that set a new bar for mobile and tablet fighting games,” said Dean Richards, GM, EA SPORTS. “Combined with intuitive touch controls, this is the ultimate vehicle to transport players of all skill levels into the heart of the action, bringing all the emotion and intensity of a fight to life wherever they are.”  

“After the success of their first UFC video game, EA is now giving fans another amazing way to play EA SPORTS UFC, no matter where they are in the world.” UFC President Dana White said. “EA continues to deliver quality gaming experiences and with the mobile game, not only are we going to reach a broader fan base, but we’re making the sport accessible on a global platform.”

Choose from a roster of over 70 fighters in four divisions and begin your journey to the top. From Jon Jones’ spinning back elbow to Georges St-Pierre’s Superman punch, each fighter boasts a unique set of special moves that players can unlock and upgrade to take out the UFC’s toughest competition. Win fights, level up and earn coins to put towards new abilities and fighters. Gamers can also play through full fight cards for upcoming UFC events to earn exclusive in-game rewards – the more you play, the more rewards you earn! Rise to the top of the leaderboard for the ultimate bragging rights.

EA SPORTS UFC for mobile and tablet devices is rated 12+ on the App Store and T for Teen on Google Play. Become a fan of EA SPORTS UFC on Facebook at http://www.facebook.com/easportsufc and follow us on Twitter via http://www.twitter.com/easportsufc.
    
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, PGA TOUR® golf, SSX™ and EA SPORTS UFC®. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.
    

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