Article

FIRST EVER 'UFC FIGHT NIGHT' IN TAMPA NETS BIG RATINGS FOR SPIKE TV

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.
FIRST EVER “UFC FIGHT NIGHT” IN TAMPA NETS BIG RATINGS FOR SPIKE TV

UFC Fight Night Ranked #1 With Young Men In Its Time Slot In All of Cable

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.

The card, which featured Joe Lauzon submitting Jeremy Stephens via armbar in the main event, affirming his spot as a top contender in the lightweight division, drew an average audience of 1.7 million viewers. Overall, the telecast, which emanated LIVE from the USF Sun Dome peaked with a 2.00 rating in M 18-34 and a 1.51 household rating for an average of 2 million viewers during the 10:30 – 10:45 PM quarter hour, which featured the main event.

Overall, the Spike telecast reached 1.7 million people with a 1.60 rating Men 18-34 (462,000 viewers), a 1.55 rating in Men 18-49 (869,000 viewers), and a 1.3 HH rating. It bested huge college basketball matchups on Saturday in key demographics, including ESPN’s men’s college basketball telecasts of Indiana against Michigan State, as well as UConn’s showdown with Michigan.

Versus the same time period from a year ago, UFC Fight Night was up triple digits in key demographics; +319% in Men 18-49, +203% in Persons 18-49, +214% in Men 18-34, and +152% among average audience.

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.

Media

Recent
Fight Night Macao headliner Cung Le talks to Megan Olivi about MMA in Asia. Le, who served at the "Dana White" for this past season of The Ultimate Fighter China, reflects on his experience and discusses how other Chinese fighters can make it to the UFC.
20/08/2014
Former UFC lightweight champion Benson Henderson talks about toothpicks, whether or not he would ever change weight classes, his favorite fight and more. "Smooth" faces Rafael dos Anjos in the main event of Fight Night Tulsa
20/08/2014
MMA VIDEO: Check out a sneak peak of what to expect during this season of The Ultimate Fighter: Latin America. The all-new season premieres next Tuesday on UFC FIGHT PASS.
18/08/2014
UFC president Dana White and women's bantamweight champion Ronda Rousey answer questions from fans in Macao.
20/08/2014