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TUF DRAWS MORE YOUNG MEN THAN THE MLB PLAYOFFS

The cast of “The Ultimate Fighter: Heavyweights” on Spike TV delivered a ratings knockout punch to the MLB Playoffs last night on TBS. More young men in the advertiser-coveted demographic of 18-34 watched the fourth episode of the new season of “The Ultimate Fighter” (10:00-11:00pm ET/PT) on Spike TV than watched the three MLB playoff games on TBS.

More Men 18-34 Watch An Episode Of “The Ultimate Fighter” Than Any Of The Three MLB Playoff Games On October 7

October 8, 2009, New York, NY – The cast of “The Ultimate Fighter: Heavyweights” on Spike TV delivered a ratings knockout punch to the MLB Playoffs last night on TBS. More young men in the advertiser-coveted demographic of 18-34 watched the fourth episode of the new season of “The Ultimate Fighter” (10:00-11:00pm ET/PT) on Spike TV than watched the three MLB playoff games on TBS.

“THE ULTIMATE FIGHTER”
SPIKE TV
1.1 Million Men 18-34

New York Yankees vs. Minnesota Twins
TBS
948,000 Men 18-34

Los Angeles Dodgers vs. St Louis Cardinals
TBS
903,000 Men 18-34

Philadelphia Phillies vs. Colorado Rockies

TBS

488,000 Men 18-34

For the fourth consecutive week, “The Ultimate Fighter,” was the most watched program in all of television with Men 18-34. Remarkably, the Spike original series is in its 10th season and clearly gaining in popularity.

“The Ultimate Fighter: Heavyweights” features former UFC light heavyweight champions “Suga” Rashad Evans and Quinton “Rampage” Jackson as coaches and is the only installment in the show’s history to include only the heavyweight weight class (206+ lbs). The cast includes a list of notable athletes with impressive and diverse pedigrees including four former NFL players, UFC veterans, a former IFL heavyweight champ, and a highly-publicized former EliteXC fighter, Kimbo Slice, who gained prominence through his non-sanctioned bouts on YouTube.

Spike TV is available in 98.6 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.
 

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