Article

UFC Announces Ken Berger as Executive VP and GM of Asia

 
Singapore – The UFC® today announced the appointment of Kenneth K. Berger as its Executive Vice President and General Manager of Asia.  

Berger, 49, has a proven track record of business success throughout Asia, having worked across the region for the last 25 years.  With an MBA from Thunderbird, American School of International Management, Berger went on to build his career at International Management Group (IMG), where he held the position of International Vice President Asia. His responsibilities at IMG included managing the licensing division in South East Asia, and then Japan, where he developed a variety of licensing programmes including Major League Baseball (MLB), Wimbledon, Arnold Palmer and the British Open.

Berger later made the move to ISL Marketing as their Managing Director, Japan and then to FIFA Marketing, where he headed the FIFA World Cup marketing and event services operations. After successfully delivering the marketing rights of the 2002 FIFA World Cup, he launched his own successful sports agency, Sports Marketing Japan (SMJ). For seven years SMJ worked as a licensee for globally renowned sports properties in developing branded mobile and pc sites in Japan for Serie A, NBA, NFL, PGA Tour, LPGA, UFC and ESPN.  

In 2009, SMJ was acquired by Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency.

On the appointment, UFC Chief Global Brand Officer Garry Cook said: “The UFC welcomes a leader like Ken to drive increased brand growth in Asia and take the sport and the UFC to the next level. The next twelve months will see UFC enter new markets, develop a more robust local roster of fighters and host several world class events in Asia and we are confident in the developments and successes that Ken will bring.”

Ken Berger added: “I feel honored to be joining the UFC. Mixed martial arts is the world’s fastest growing sport and Asia is its birthplace, which puts me in a very special position. I am hugely excited to be part of such a dynamic industry, and I am looking forward to helping the sport grow in this part of the world.  The international stage is an important piece of UFC’s success, together with our talented and committed staff and athletes, we will help to scale MMA across Asia.”

Media

Recent
UFC commentator Jimmy Smith previews Fight Night Orlando's pivotal main event bout between Josh Emmett and Jeremy Stephens.
21/02/2018
Presented by Modelo Especial, the official beer of UFC.
21/02/2018
Check out Jeremy Stephens impressive knockout victory over Marcus Davis before Stephens faces off with Josh Emmett at Fight Night Orlando.
21/02/2018
UFC Connected is a monthly magazine show that profiles the fighters and events from the worlds leading MMA promotion. In this episode we ‘Take 5’ with UFC analyst Dan Hardy and find out what European fighters he believes are ones to watch in 2018.
20/02/2018