Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recent
Middleweight champ Chris Weidman reunites with his kids in Vegas. Meanwhile, Daniel Cormier watches tape on himself, then chats with teammate Khabib Nurmagomedov. Everyone heads to the weigh-in for their final staredowns before they step into the Octagon.
22/05/2015
UFC correspondent Megan Olivi recaps the UFC 187 weigh-ins that went down Friday at the MGM Grand in Las Vegas. Catch the staredowns and brief interviews with the main and co-main event fighters set to compete on Pay-Per-View Saturday night.
22/05/2015
UFC 187 weigh-in at the MGM Grand Conference Center on May 22, 2015 in Las Vegas, Nevada. (Zuffa LLC/Zuffa LLC via Getty Images)
20/05/2015
Watch the official weigh-in for UFC 187: Johnson vs. Cormier live Saturday, May 23 at 9am AEST.
22/05/2015