Article

EA SPORTS to Produce UFC Videogames

EA SPORTS to Produce UFC Videogames Under Licensing Agreement With Ultimate Fighting Championship
Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand.

"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."

Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

"We'd like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we're excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world," said UFC President Dana White. "There's no one better at creating authentic sports videogames than EA SPORTS, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences."

"We've relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties," said THQ CEO Brian Farrell. "We'd like to thank the UFC for their great support and partnership and wish EA all the best moving forward."

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, content and online services for videogame consoles, personal computers, mobile phones, tablets and social networks. EA SPORTS game franchises include Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete. 

Media

Recent
Coach Anderson Silva reacts to emotional news in episode 3 of The Ultimate Fighter Brazil 4. See what unfolds Monday, April 20, exclusively on UFC Fight Pass.
18/04/2015
Watch the UFC Fight Night: Machida vs. Rockhold post-fight press conference.
06/04/2015
Hear from UFC president Dana White, Luke Rockhold, Jacare Souza, Beneil Dariush, Paige VanZant, and Max Holloway in these Fight Night New Jersey post fight press conference highlights.
18/04/2015
Luke Rockhold fortified his position among the elite of the middleweight division with his second round submission win against division top contender and UFC legend Lyoto Machida. He spoke to Megan Olivi backstage about his performance.
18/04/2015