Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Media

Recent
Part of UFC 200 weekend, The Ultimate Fighter 23 Finale features a fight for the strawweight belt between coaches Joanna Jedrzejczyk and Claudia Gadelha. The action is set for July 8 live on FS1 and tickets are on sale now!
06/05/2016
UFC Minute host Lisa Foiles previews what's at stake for Fight Night Rotterdam on Sunday. Don't miss the action on FS1 starting at 12pm/9am ETPT.
06/05/2016
Alistair Overeem, Andrei Arlovski, Anna Elmose, Germaine de Randamie, and Gunnar Nelson in the Fight Night Rotterdam Top 5 Media Day Moments. Don't miss all the actions free on FS1 Sunday beginning at noon/9am ETPT.
06/05/2016
Alistair Overeem is excited to headline Fight Night Rotterdam in front of his fellow countrymen Sunday on FS1. "The Reem" won his first light heavyweight title in Rotterdam and he said it feels good to fight at home once again.
06/05/2016