TapouT Announced as Official Lifestyle Apparel Partner


TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”


Tyron Woodley became the UFC welterweight champion when he KO'd Robbie Lawler at UFC 201. Watch Woodley defend his belt for the first time at UFC 205 against Stephen Thompson.
Conor McGregor emerged victorious at UFC 202 in his rematch against Nate Diaz. Don't miss McGregor go for the lightweight belt against Eddie Alvarez at UFC 205 on Nov. 12.
UFC Minute host Lisa Foiles looks ahead to the UFC 205 co-main event between Tyron Woodley and Stephen Thompson. The two welterweights are having a little bit of fun in training camp.
UFC Minute host Lisa Foiles talks about the red hot middleweight division in today's UFC Minute. Gegard Mousasi is the latest challenger to emerge to Michael Bisping's thrown and the two have engaged in a small war of words.