Article

Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Media

Recent
UFC correspondent Megan Olivi goes one round with UFC lightweight Ramsey Nijem before his UFC 177 bout with Diego Ferreira. Nijem reflects on his second straight fight against an undefeated fighter and his brother's influence on his training camp.
28/08/2014
UFC 177 headliners T.J. Dillashaw and Renan Barao and the rest of the stars from this weekend's event meet with the media to discuss their upcoming bouts. Tune in to UFC 177 this Saturday, live on Pay-Per-View!
28/08/2014
In this MetroPCS Move of the Week; T.J Dillashaw pulls off a slick transition into the rear mount and finishes Vaughan Lee a neck crank.
Fighters Visit Teletón Children's Rehabilitation Center while in Mexico City. The CRIT for disabled children is sponsored and produced by Televisa and more than 500 Mexican and foreign media; more than 100 commercial firms sponsor the event.
28/08/2014