Article

UFC Europe Announces New Managing Director

UFC ANNOUNCES GARRY COOK AS EXECUTIVE VICE PRESIDENT AND MANAGING DIRECTOR EMEA
The Ultimate Fighting Championship® organization today announced the appointment of Garry Cook as its Executive Vice President and Managing Director for Europe, Middle East and Africa.

Cook, 50, has an impeccable track record of business success throughout his career. He joined Nike in 1996, rising to President and General Manager International of Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch. The club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

On the appointment, UFC president, Dana White, said: “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience. We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Garry Cook added: “I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”

Media

Recent
Shortly after their big wins in Barueri, Renan Barao and Lyoto Machida take a few moments to talk about their performance.
21/12/2014
Former UFC bantamweight champion Renan Barao talks about his win over Mitch Gagnon at Fight Night Barueri and wanting another crack at champ T.J. Dillashaw in this octagon interview.
20/12/2014
Hear Lyoto Machida talk about his impressive victory over C.B. Dollaway at Fight Night Barueri inside the Octagon with Jon Anik. He also talks about what could be next for the former light heavyweight champion.
20/12/2014
UFC Fight Night Barueri Event inside the Ginasio Jose Correa on December 20, 2014 in Barueri, Brazil. (Photos by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
20/12/2014