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UFC GYM announces international expansion to Southeast Asia



SINGAPORE –

UFC GYM®, the fast-growing franchise that combines mixed martial arts (MMA) and fitness, announced the expansion of its global footprint into Vietnam with the opening of a new signature gym in Hanoi. Scheduled to open on Sunday, October 30, the gym will be located at Udic Tower in Cau Giay District Hanoi and serve as the first of several locations scheduled to open throughout the region.

“Our partnership with CMG.ASIA marks another major milestone for our company as we introduce UFC GYM to Vietnam,” UFC GYM Chief Executive Officer Brent Leffel said. “The overwhelming response to our fitness concept and Train Different philosophy has been incredible. With new state-of-the-art facilities, our goal is to create a community for all ages and fitness levels that is inviting, inclusive, encouraging and inspiring."

Based in Ho Chi Minh City (formally Saigon), California Management Group (CMG.ASIA), one of the most influential companies in Southeast Asia for fitness, entertainment and lifestyle, has signed an exclusive development agreement to open UFC GYMs throughout select regions of Southeast Asia.

“UFC GYM is a perfect match to our exciting portfolio of international fitness and entertainment brands that we currently offer in Vietnam and Southeast Asia,” CMG Chairman Randy Dobson said. “The addition of UFC and NeV as strategic business partners enhances our ability to provide exciting and dynamic ways of bringing more value to our clients with a global network of clubs and unique cutting edge MMA programming.”

Since debuting in 2009, UFC GYM has opened more than 135 locations throughout the United States, Australia, Canada, South America and the United Arab Emirates. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 gyms expected to open in the next year.

"We are thrilled that UFC Gym is expanding into Southeast Asia," UFC Executive Vice President and General Manager – Asia Kenneth Berger. "Asia is one of UFC’s fastest growing markets and we want to bring signature MMA styles of training and fitness to all fight fans in this region. Our fans and fitness consumers in Southeast Asia understand UFC's brand and we can't wait for them to train at our signature gyms."

Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC GYM creates training programs to fit all ages and fitness levels. UFC GYM programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC® athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.

Membership includes unlimited access to UFC’s world-famous Octagon® and signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s selfdefense, as well as popular group fitness classes.

In addition to the corporate owned signature clubs, UFC GYM also offers the unique opportunity to own and operate a UFC GYM franchise domestically and internationally. For franchise information, visit www.ufcgym.com/franchising.

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