In June, UFC launched its first-ever monthlong “We Are All Fighters” campaign with in recognition of PRIDE month, with 100% of the profits from sales of its LGBTQ-themed t-shirts being donated to GLAAD.
This past June, UFC launched its first-ever month-long “We Are All Fighters” LGBTQ+ campaign in recognition of PRIDE month, with 100% of the profits from sales of its LGBTQ+ themed t-shirts being donated to GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) media advocacy organization.
Inspired by our athletes, who are at the heart of everything we do, “We Are All Fighters” symbolizes how we each fight every day to overcome challenges, large and small. It takes courage for our fighters to step into the Octagon, and it takes courage to stand for your own convictions.
The “We Are All Fighters” LGBTQ+ global campaign launched online via social and in-venue in Chicago during fight week of UFC 238: CEJUDO vs. MORAES, with shirts on sale at all merchandise counters at the United Center and on UFCStore.com.
The campaign received global attention throughout the sports community during the UFC 238 prelims as UFC bantamweight and featherweight champion Amanda Nunes and her fiancé, UFC strawweight Nina Ansaroff, prominently wore the shirts at the event.
UFC’s “We Are All Fighters” LGBTQ+ campaign was part of Endeavor’s annual celebration of PRIDE month, as the organization hosted a series of activations across its locations, including participation in Philadelphia’s annual Pride Parade and Festival and a call to action for employees to post their support and moments of Pride during the month using the hashtag #EndeavorForAll.
Several UFC athletes, Octagon girls and commentators participated in the campaign by promoting the shirts and awareness across their numerous social platforms.
This list includes:
- Nina Ansaroff
- Liz Carmouche
- Arianna Celeste
- Shana Dobson
- Sijara Eubanks
- Vanessa Hanson
- Molly McCann
- Amanda Nunes
- Camila Oliveira
- Brittney Palmer
- Raquel Pennington
- Laura Sanko
- Tecia Torres
- And many more…
To see more photos of athletes, celebrities and fans that participated in the campaign, search the hashtag #WeAreAllFighters.